THE GRANADILLA BRAND
AND THE MIRAGE EXPERIENCE

Granadilla

Granadilla embodies a sophisticated, understated, and timeless style. The brand creates a range of products in fabrics and yarns that are essentially elegant, inspired by the latest fashion trends but with a distinctive touch that makes each piece truly unique.

MISSION

Our mission is to celebrate the elegance of femininity by offering original, high-quality, and accessible accessories. We envision a world where every woman can express her personality through iconic and timeless accessories.

VISION

We strive to convey the values that define us through our work and to instill a fresh, elegant, and sophisticated identity in the collective imagination. We aim to create a complete range of accessories that captivate, born from a creativity that is constantly evolving.

Mirage

Mirage, founded by Roberto Roda, was established in 1988 as a distributor of fashion and sports accessories. Within just a few years, it became one of the leading references in the Italian market, thanks to its distribution network spanning the entire country. In 2000, Roberto’s children, Paola and Fabio Roda, took over the company and initiated an international expansion program that allowed the group to grow beyond Italy. They continued working to achieve the founder’s original goal: meeting the needs of diverse target audiences. This vision led to the creation of four brands over the years: Hat You, Mess, Jail Jam, and Granadilla.

Mirage accessories tell a story of research, innovation, tradition, and creativity, crafted by a design team that is always attentive to the latest trends.

MIRAGE SRL

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